GEO: AI Search Optimization
We help ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot know your brand, describe it accurately and cite your website.
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GEO (Generative Engine Optimization) is the practice of optimising your website and your brand’s online presence for generative search: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. The goal is simple — when someone asks an AI assistant a question in your field, it mentions your company, describes your services accurately and cites your website as a source.
More and more people no longer scroll through ten blue links — they ask an AI and get a ready-made answer. If your brand isn’t in that answer, you lose the customer before they even hear about you.
GEO vs SEO
| SEO | GEO | |
|---|---|---|
| Where it works | Traditional Google and Bing results | Answers in ChatGPT, AI Overviews, Gemini, Perplexity, Copilot |
| Goal | High rankings and clicks to your site | Brand mentions and citations in AI answers |
| What matters | Page relevance, technical health, links | Clear, verifiable facts, source authority, brand mentions across the web |
| How we measure | Rankings, traffic, leads | Share of mentions across a set of prompts, accuracy of brand descriptions, traffic from AI tools |
GEO doesn’t replace SEO — it builds on it. Generative systems often draw on websites that are already well indexed and trusted, so we work on both together.
What our GEO service includes
- AI visibility audit. We build a set of typical customer questions and check whether ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews mention you, how they describe you and whom they recommend instead.
- Technical access. We check that AI search crawlers (such as OAI-SearchBot or PerplexityBot) can read your site and configure robots.txt in line with whether you want your content used for model training (GPTBot, Google-Extended).
- Structured data. We add Schema.org markup — Organization, Service, Product, FAQPage, Article — so machines clearly understand who you are and what you offer.
- Answer-ready content. We rewrite key pages to provide clear definitions, specific facts, lists, comparisons and answers to common questions, with visible update dates.
- Brand entity consistency. We align your name, description, contacts and addresses across your website, Google Business Profile, directories and social profiles so AI tools don’t mix up your details.
- Authority and mentions. We work on reviews, expert publications, case studies and mentions on relevant sites that generative systems rely on.
- Multilingual optimisation. We optimise your English, Ukrainian and other language versions, since AI answers in the language of the question.
- Monitoring and reporting. We re-run the same prompt set regularly and track referral traffic from AI tools in Google Analytics 4.
Our process
- Discovery. We define priority services, markets and the questions customers ask AI.
- Baseline. We record how AI systems currently answer about you and your competitors.
- Technical groundwork. Crawler access, speed, structured data and sitemaps.
- Content and brand entity. We update pages, add answers to common questions and align your company data across the web.
- Off-site signals. Reviews, publications and listings on authoritative directories.
- Re-measurement. We compare results against the baseline and adjust the plan.
Who needs GEO
- service companies that customers find with questions like “which agency should I choose…” or “who does…”;
- online stores in niches where shoppers ask AI to compare products;
- B2B companies and manufacturers whose buyers research the market before getting in touch;
- brands entering international markets that want AI to describe them correctly in English.
GEO is a new field, and generative systems change often. We’re honest about it: no one can guarantee a mention in a specific AI answer. What we can do is systematically increase the chances that AI tools find you, describe you correctly and recommend you.
FAQ
What is GEO in simple terms?
It’s optimising your website and brand information so that AI assistants such as ChatGPT, Gemini or Perplexity know your company, describe it accurately and link to your website in their answers.
Does GEO replace SEO?
No. GEO complements SEO. Generative systems often use websites that are already well indexed and authoritative, so strong SEO is the foundation for successful GEO.
How do you measure GEO results?
We regularly test a fixed set of prompts across AI tools, track your brand’s share of mentions and the accuracy of how you’re described, and monitor referral traffic from AI tools in Google Analytics 4.
How long does it take to see results?
Technical changes and updated content can start influencing AI search answers within a few weeks, while reputation and brand-mention signals build up over months.
Do I need a new website for GEO?
Not necessarily. In most cases updating your current site is enough. If it’s technically outdated, we’ll suggest a redesign or a new website that’s ready for AI search from the start.
Ready to discuss your project? Send us a request — we’ll get back to you, clarify the task and suggest a solution.